October '16

For the Business of Apparel Decorating

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62 || P R I N T W E A R O C T O B E R 2 0 1 6 What types of heat-applied graphics materials are suitable for performance wear? Any artwork guidelines I should be following? For performance wear, you need something that will stretch with your garment and adhere to polyester, spandex, and Lycra. If you are work- ing with cut only, there is single-color heat transfer vinyl that has the stretch and rebound that performance wear requires. If you are using an eco-solvent printer, there are specialty prod- ucts that stretch and rebound while feeling light on the garment. For artwork, more open space instead of a large, solid area will allow for more stretch and a lighter feel. A material that applies at low heat is also rec- ommended. If you can apply at 280 degrees F or less, you'll be less likely to see any discoloration on the garment. ADAM YUKISH, IMPRINTABLES WAREHOUSE HEAT TRANSFERS AND SUBLIMATION What is a fast, easy way to private-label shirts if I want to start my line? Private labeling decorated apparel is a simple way to elevate your brand, and heat-printed, tagless labels are a cost-effective option, particularly for startups. Choosing a garment with a tear-away tag allows you to replace that label with your own. It is simple to order your custom labels in sizes appropriate to the items you're printing. In addition to your brand, if you're removing the manu- facturer's tag, you'll want to include the fabric content and the garment's country of origin to make sure you're in compliance with legal regulations. Neck-label transfers are easy to press using a smaller (4" X 4") lower platen or even a cap press. Simply load the garment, fold the collar down at the neck, and tuck it under the platen to expose the inside print area. Then position the label, press, cool, and peel. Leaving the original tag on during pressing can make alignment easier. For faster throughput, let printed garments cool while pressing others, then peel them all at once. JOSH ELLSWORTH, STAHLS' TV Tagless labels are a good op- tion for starting a private label. (Image courtesy STAHLS') Heat transfer vinyl with stretch and rebound is ideal for decorating performance wear. (Image courtesy Imprintables Warehouse)

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