Action Outdoor & Bike

July/August '12

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ite activities. To address this consumer need, one of the biggest trends of the spring/summer sea- son is cooling apparel. Long used in the fitness industry by companies such as ASICS, Zoot and 2XU, cooling fabric technology has now been adopted by numerous outdoor and bike brands to help you beat the heat this summer. W The science of cool WHAT'S HOT IN COOLING APPAREL? BY: AMY JURRIES The new Quantum- Cool line from 180s focuses on the perfor- mance needs of cy- clists and triathletes. To help cut down on overheating, 180s uses the cooling technolo- gy on the pulse points throughout the body. (Images courtesy 180s) 12 n n ACTION OUTDOOR & BIKE n n JULY/AUGUST 2012 INGREDIENTS The sweetener xylitol is frequently used as a food additive in products such as gum, mints and candy. Xylitol, like several other sugar alcohols, exhibits a cooling effect in the mouth. In order to create a simi- lar cooling sensation against your skin, xylitol is directly embedded into the fibers of performance fabric. Sugar alcohol is found naturally in many fruits and vegetables and can also be extracted from fibrous materials such as cornhusks, birch trees, oats ith the heat of the summer upon us, many outdoor enthusiasts are looking for ways to stay cool while participating in their favor-

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