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www.travelweekly-asia.com 24 | ITB ASIA OFFICIAL DAILIES news highlights ///////Picks of the Week at ITB Asia 2016 Your quick guide to some of the major events taking place at ITB Asia this week DAY 1: OCTOBER 19 TWO HEAVYWEIGHTS KICK OFF THE SHOW Connectivity and real-time information are paramount for all tourism business. Priceline Group and Google offer insights into the impact of digitalisation, and the available tools to fulfil business needs. Opening Keynote @ Begonia 3011, Level 3 9:00 am – 10:00 am FINLAND PULLS OUT ALL THE STOPS Finland has all the potential to become Europe's biggest stopover destination. StopOver Finland by Visit Finland, as the main partner of ITB Asia 2016, will introduce its stopover initiative. Destination Showcase: Finland @ Basement 2 11:30 am – 12:00 pm MUSLIM TRAVEL EXPLAINED ITB Asia, has established a partnership with CrescentRating, the world's leading authority on halal travel. CrescentRating will host the "Halal In Travel – Asia Summit 2016" conference and various workshops, sharing iinsights on how delegates can strengthen their position in the sector. Halal in Travel – Asia Summit 2016 @ Begonia 3102, Level 3 1:30 pm – 5:40 pm LGBT MARKET SPOTLIGHT An overview of the LGBT travel market today, as well as best sales and marketing practices to reach and serve this important segment. How to Connect with LGBT Travellers: LGBT Tourism Research Review, Best Practices and Case Studies @ Basement 2 2:30 pm – 3:30 pm DAY 2: OCTOBER 20 OTAS HAVE THEIR SAY Sponsored by Mastercard, the inaugural ITB Asia OTA panel will hear from speakers representing Expedia, Agoda and Ctrip, among others. Keynote Sponsored by MasterCard @ Basement 2 10:00 am – 11:30 am THE YOUNG AND THE RESTLESS Young people are travelling more, travelling further and looking for even more inspiring experiences. The generation now driving youth travel demand is the Millennial generation, the demographic cohort born from the early 1980s to the early 2000s. WYSE Travel Confederation: Global Youth Travel @ Basement 2 11:00 am – 12:00 pm THE REWARDS OF MANAGING RISK International SOS Security Specialist and a Digital Travel Risk Mitigation Expert will address issues affecting the safety of business travellers and international assignees and offer advice on managing the risks. International SOS – Understanding and managing risk exposure for your business travellers @ Basement 2 11:30 am – 12:00 pm INSIGHTS INTO THE GERMAN MARKET Travellers are influenced by the media (mass media and social media) as well as security assessments of governments. Those changes in the demand structure have significant effects on the destination: Tourism contributes about 10-25% to the GDP in most affected countries. A decreasing number of high spenders from Germany has huge economic effects and may affect political and social structures in the long run. Fear and loathing of German holidaymakers – The Effects of Terrorism on Travel Decisions in the German Source Markets and their effects on destinations especially in Asia @ Basement 2 3:30 pm – 4:00 pm PHOTOS CREDIT (CLOCKWISE FROM TOP LEFT): ISTOCK; SYDNEY MARDI GRAS. CREDIT: TOURISM NSW; AL MENOZ HOTEL, BANGKOK, A LEADING HALAL HOTEL; CHINESE TRAVELLERS DISCOVER THE WORLD. CREDIT: CREATIVEIMAGES/ISTOCK DAY 3: OCTOBER 21 CHINA AND THE TRAVEL TRADE The influence of the China market in the travel trade. A high-profile panel discusses the trends and market conditions of the Chinese market as well as its huge demand on outbound tourism. China Keynote Panel @ Basement 2 10:00 am – 11:00 am MORE ON THE MUSLIM MARKET How travel brands, hotels and DMOs can win in the market by creating a unique value proposition. Tripfez : The Last Frontier? Capturing the Growing Muslim Travel Market @ Basement 2 10:00 am – 11:00 am