THE BIG APPLE
MEETS THE BIG IDAHO
®
POTATO
Over the years, our Big Idaho® Potato Truck has visited nearly every major city in America.
But when it came to New York, there was just one problem - the Big Idaho® Potato Truck was
too big for the Big Apple's city streets. So we came up with an out-of-the-box solution and
grabbed a bunch of media attention in the process. We floated it through New York Harbor,
around the Statue of Liberty and up the Hudson River. And so Manhattan became one more
stop on our itinerary of over 3,000 cities and high-profile events across the country, and one
more way of increasing consumer awareness and sales for Idaho® Potatoes.
IDAHOPOTATO.COM
