Awards & Engraving

December '16

Issue link:

Contents of this Issue


Page 10 of 84

8 • A&E DECEMBER 2016 THE LATEST INFORMATION ABOUT PEOPLE AND PLACES News Send your news items, along with accompanying photos, in a concise press release to Natalie Jane Frels, Digital Content Editor, at Photos should be in a tiff or jpeg format with a minimum resolution of 300ppi, and a minimum size of 5 inches wide. For more news items, check out Johnson Plastics, a Rowmark company, announces a strategic partnership with Canadian-based signage manufacturer FusionCast, introducing the company's services and products to the U.S. The two companies have been discussing the collaboration for about a year, according to FusionCast Sales Manager, North America, Ken Auty. "After several meetings and discussions, it became obvious that Johnson Plastics is the company to drive FusionCast's entry into the U.S. sign and trophy (market)," Auty tells A&E magazine. "Johnson Plastics has created a strategic partnership with FusionCast, and as such, will be leading FusionCast distribu- tion into America." As a distributor, Johnson Plastics has added FusionCast's Cast Signage and Signbuilder Wizard, an "exclusive" sign-building tool to help customers create metal-cast signs using a process that fuses metal with lightweight high-density urethane. "Johnson Plastics recognized the relevance of an interactive, online product development tool to easily help customers order custom-made cast signage," says Rowmark Marketing Manager Jessica Heldman-Beck. "When FusionCast presented Johnson Plastics its Cast Metal Sign Wizard, it made sense for us to bring this unique design tool to our customers online." Johnson Plastics sign and engraving customers will now have the capacity to become "Cast Metal Designers" in their own shops, and for many, deliver a new product to their existing customers, she says. Signbuilder Wizard will help to meet the greater demand for online accessibility for businesses, especially younger generations, Heldman-Beck adds. "It seems to be getting to a point with these younger generations that if they cannot find and purchase a product and/or services from their computer, tablet or phone, you will not be doing business with them. Allowing them to design products they need and want from a website is the next logical step." The Signbuilder Wizard offers nine styles of customizable signs, with 10 sizes available per style. Customers can also fine-tune their creations by choosing from over 20 symbols and seven font choices. In addition to the customization features of the new online tool, customers can also submit their sign requirements online and will be contacted by one of Johnson Plastics' customer service repre- sentatives to process orders to their exact specification. G&W Gifts and Awards Announces Website Updates Norfolk, Virginia-based awards retailer G&W Gifts and Awards announces the launch of a series of updates to its web- site, featuring the business's product offerings from an array of vendors online. As a member of the Award Associ- ates of America, the company's site is updated throughout the year to offer cus- tomers a better online experience, as well as access to its current corporate and trophy catalog, according to G&W Gifts and Awards President Bruce Gilbert. "We jointly collaborate to have the websites updated," he tells A&E maga- zine, adding that the group plans to unveil its newest update this month, featuring faster web performance. Since G&W Gifts and Awards has launched its updates, Gilbert says he has received nothing but positive feedback from customers. "Everybody loves our website," he explains. "They're using it to find new products from different vendors we haven't necessarily used before. We're getting a very good response from it." For more information, visit Johnson Plastics Announces Strategic Distribution Partnership with FusionCast

Articles in this issue

Links on this page

view archives of Awards & Engraving - December '16