Awards & Engraving

December '16

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Page 52 of 84

50 • A&E DECEMBER 2016 "We believe that it is important to offer a variety of different materials when it comes to awards and gifts, but glass and crystal should be presented in a way that conveys how beautiful and high-end they are, so that the value of them comes across. Even though they are on the higher cost side as far as awards go, a lot of people want to give the best when it comes to recognizing an incredible achievement or showing gratitude. As long as customers see value in it, glass and crystal will sell well." —Jean Chen, Crystal by Design "If prices are an issue, there are ways to make (glass and) cr ystal afford- able. There are many offerings from low to high. Understanding exactly what the end user needs is the key. There are many creative design awards that look like a million bucks. Creative artwork also helps. Give them examples." —Chung-In Park, CIP Creation Corp. ✦ 50 ✦ Glass & Crystal Report • A&E DECEMBER 2016 IMAGE COURTESY CIP CREATION CORP. Got News? Share your latest industry news with your target market! Contact: Natalie Jane Frels, Digital Content Editor GC

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