Awards & Engraving

December '16

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Page 55 of 84

Of those participating in the survey, 27% indicate that they use a sandcarving system to personalize GLASS products, while 35% use this equipment to personalize their CRYSTAL products. TOP 10 GLASS AND CRYSTAL PRODUCTS SOLD: Awards/Trophies 79% Wine Glasses 64% Plaques 55% Clocks 49% Barware 48% Mugs 46% Holiday Ornaments/Accessories 39% Paperweights 39% Picture Frames 31% Cutting Boards 25% These numbers reflect the top glass and crystal products sold in survey respondents' shops. 68% of respondents indicate that price of product is the most important factor when purchasing glass and crystal BLANKS, with quality of product a close second at 62%. 68% SALES BY MARKET SEGMENT FOR GLASS AND CRYSTAL PRODUCTS: Corporate 67% Gift 56% Clubs 46% Events 44% Government 25% Athletic 22% Religious 22% Scholastic 20% Military 18% The majority of survey respondents indicate that sales increased due to website and social media activity. 54% 54% of survey respondents report using a laser engraving system to customize their GLASS products. Compare that to 45% who use laser engraving systems to customize CRYSTAL products. It's important to note that glass and crystal respond identically to laser engraving with the exception of leaded crystal. The lead in it will hold in the heat from the laser, making leaded crystal prone to cracking and shattering. TOP THREE GREATEST CHALLENGES IN GLASS AND CRYSTAL SALES: Breakage/Scrap/Mistakes 34% Customer Price Expectations 34% Cost of Wholesale Products 32% 27% GC ✦ A&E DECEMBER 2016 • Glass & Crystal Report ✦ 53 Sandcarving Systems SR3000 TM Self Stick Photoresist Film 800-729-9478 3 Easy Steps Automatic Washout Systems

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