Awards & Engraving

December '16

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58 • A&E DECEMBER 2016 The Gift of Giving HOW TO GET INVOLVED IN CHARITABLE OPPORTUNITIES By Cassie Green M any individuals and companies in the awards and recognition industry are involved in one charitable organization or another. Whether there's a personal connection or an overall desire to give back to the surrounding community, there's plenty of ways for those in the awards busi- ness to get involved in charitable opportunities. If you aren't cur- rently involved in any kind of charity or are curious about others out there and how to dig in, there are plenty of ways to do so. FIRST THINGS FIRST To get a good inside look at why and how awards retailers should get involved in charitable opportunities, we sat down with Chris Howard, Gyford StandOff Systems, and Randi Blu- menthal-Joseph, Penn Emblem, to talk about it. Among other charitable work, Gyford donates backpacks filled with school supplies for a local school district and partici- pates in the Go Red event for the American Heart Association. Penn Emblem held a fundraiser for the Orlando Pulse Night- club shooting victims this year and also participates in Breast Cancer Awareness Month along with other events. Before we get into logistics, choosing to get involved in a charity should take time and consideration according to both sources. Many times, a company gets involved because of per- sonal ties. "We have several employees that have had breast cancer or have family members that have breast cancer," says Blumenthal-Joseph. "Have a clear expectation as to what you are willing to donate, whether that is time, money or products," suggests Howard. "Also consider what causes you would like to champion." Many individuals and companies, such as Penn Emblem, participate in Breast Cancer Awareness Month (October). Company employees are encouraged to dress in pink and make donations to the cause. Each donation is matched by Penn Emblem. IMAGE COURTESY RANDI BLUMENTHAL-JOSEPH

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