Awards & Engraving

December '16

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6 • A&E DECEMBER 2016 A nticipation can be a double-edged sword. Remember when you were a kid (or for those who currently have small children and witness this moment) and the anticipation of Christmas morning would leave you breathless, happy and anxious all at the same time? Kids simply bounce with excitement waiting to see what Santa left them under the Christmas tree. It's a feeling of joy but also a feeling that can cause even the most patient of youngsters to get frustrated. Flash forward to adult life. Anticipation is still very much a part of life, especially at the end of the year. We look forward to the coming year for many reasons: the idea of a fresh start, potential for new and more profit avenues, planned vacations or other events, and the list goes on. Sometimes the anticipation fills us with pure joy—the thought of making a big purchase in the coming year is exciting. A fresh start means new projects, new customers, and something different that you've previously experienced. On the other hand, it can be a little unnerving to know you do have to learn something new; pushing out of the comfort zone can be a scary feeling. And of course, it can be frustrating to have to wait for something. Maybe you can't make that big machine purchase until a few months into the new year because of budget timing, but you really could use it to help with the holiday rush. The good news is the frustration is temporary compared to the benefits of the end result. As we get ready to replace our 2016 calendars with fresh ones for 2017, let's relish in the anticipation of what new beginnings can mean. Yes, it can be scary. But sometimes that nervous energy can be harnessed in a good way—it means you truly care about something and expect only the best. That nervous excitement can be used to inspire attention to detail and commitment to something new. And of course, truly stop and enjoy the fun part of anticipation. Treat the coming of the new year like you would Christmas morning as a child: get excited for what's in store and let that excitement carry over to all aspects of your busi- ness and personal life. That joy is evident everywhere in the awards business, and the anticipation of both creating and receiving an award can be a big part of 2017 if you let it. My hope is that all of you readers enjoy a truly splendid holiday season filled with joy and anticipation. We at A&E are excited to continue to offer the best information on the awards industry in 2017 and beyond, and we anticipate great things to come. Until next time. WANT TO KNOW MORE? Visit our website at, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at The Thrill of Anticipation Cassie Green EDITOR INSCRIPTIONS Volume 29, Number 12 PUBLISHER Dan Peckham — EDITOR Cassandra Green — ADVERTISING ACCOUNT EXECUTIVES Anna Stettler — Shanna Rowley — SALES SUPPORT Rebecca Corona — ART & ADVERTISING DESIGN ART DIRECTOR Kim M. Wright GRAPHIC DESIGNER Dayne Pillow MULTIMEDIA PRODUCER Andrew Bennett EDITORIAL CONTRIBUTING WRITERS FOR DECEMBER Stephen Capper, Richard Korbyl, Ruth Dobbins, Kevin Lumberg, TJ Kvilhaug, Jim Sadler, Bob Hagel CONTRIBUTING WRITERS/SOURCES FOR GLASS & CRYSTAL REPORT Bill Leek, Michael Sullivan, Jean Chen, Scott Erickson, Lori Mitchell, Mayra Barboza, Chung-In Park, Jessica Nieto DIGITAL CONTENT EDITOR Natalie Frels NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT/FINANCE Kori Gonzales, CPA VICE PRESIDENT/INTEGRATED MEDIA John Bennett VICE PRESIDENT/PUBLISHING AND MARKETS Dave Pomeroy VICE PRESIDENT/AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler VICE PRESIDENT/EVENTS Sue Hueg CEM, CMP — EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — EXHIBITOR SERVICES Jackie Horn —

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