Awards & Engraving

December '16

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80 • A&E DECEMBER 2016 The team sports world has a rich history of recognizing its athletes. From large column trophies for the champions to gold, silver and bronze medals, awards are a symbol of the ultimate achievement in the sports world. Are you capitalizing on this market? Each month, we'll highlight the numbers on a specific sport that prove why you should be. The numbers… Total youth participants in 2014: 2.4 million Total U.S. Team Participation in 2014: 4.1 million Participation by Gender in 2014* Male: 61.4% Female: 38.6% Compare that to these 2009 numbers: Male: 60.1% Female: 39.9% Casual Core *Numbers courtesy Mike May, communications consultant with Sports & Fitness Industry Association (SFIA) The inside scoop… " Medals, small trophies, ribbons, plaques and some banners (are most popular for track and field). (These customers) are beginning to use promotional products, which are all over the board in price and quality—bags, plastic bottles, ice bags, towels, etc. " —Stephen Capper, A-1 Awards Bet you didn't know… According to the Sports & Fitness Industry Association (SFIA), track and field was ranked number one in the top 10 team sports for school/college play in 2014—share of participants who compete in school/college track and field: 78.4% . TEAM SPORTS: THE BUSINESS OF CHAMPIONS The Numbers on Track and Field Casual vs. Core Participation 2014 1-25 times/year vs. 26+ times/year: 56.2% are core participants* IMAGE COURTESY LORENTE

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