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Incentive Travel Report 2016

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by Sandra Eagle incentive travel report Awards. Victoria was rated as #7 Best City in the World by Condé Nast Traveller. Pelan says, "In addition to this growth in awareness, we are well positioned to capture Canadian incentive groups who book into the US and are affected by the exchange rate, and now considering keeping their pro- grams in Canada to save money." She adds, "Savvy US meeting planners are noticing how much further their dollar stretches in Canada and we are seeing more RFP's come through for incentive groups than ever before, leading to a healthy overall increase this year in the amount of RFPs and secured incentive travel business." w Incentive travel is enjoying incremental growth, despite concerns over the rise of the Zika virus and troubling terrorist at- tacks around the world. The low Canadian dollar continues to add to the pressure on Canadian incentive travel planners to inno- vate in the creation of impactful programs. Madone Pelan, director of sales at the Victoria-based, Oak Bay Beach Hotel, notes an increased interest in incentive programs from both Canada and the US. Vancouver Island has been rated the top island in the Continental US and Canada and one of the Top Ten Islands in the World by the 2014 Travel+Leisure World's Best

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