SCORE Journal Issue 11 - 2016

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Page 15 of 83

SCORE BAJA 1000 EXPERIENCE THE EL JIMADOR TEQUILA MIKE'S SKY RANCH EAT AND MEET OFFERED A "REAL" TASTE OF BAJA W hile SEMA Show attendees walked around the 70,000 square foot SCORE Baja 1000 Experience, they were able to come across a recreation of the legendary Mike's Sky Ranch, a rustic ranch located 50-60 miles south east of Ensenada, Mexico. This is where many SCORE racers have visited, eaten, and/or stayed in its lodging areas over the decades. Mike's Sky Ranch is synonymous with Baja racers, so the recreation of it at the SCORE Baja 1000 Experience was the perfect setting for Brown-Forman to promote its Premium El Jimador Tequila to attendees, who could also enjoy Mexican "street-style" tacos all in one location. "It was great to add Brown-Forman and their Premium Tequila, El Jimador, to the SEMA SCORE Baja 1000 Experience," said Jim Ryan, SCORE Marketing Manager. "The iconic Mike's Sky Ranch was the perfect venue and opportunity for SEMA attendees to get an even "tastier" Baja experience with the El Jimador products available." The display included the Ford Pre-Runner of racer Todd Romano, as well as a lovely lady painted in Mexico's Day of the Dead costume to help celebrate Halloween. El Jimador tequila is 100 percent blue Weber agave and made by master distillers. The combination of El Jimador tequila and a variety of tacos, left SEMA Show attendees with the best taste that Baja had to offer. SJ By SCORE Journal Staff Photos: Get Some Photo TEQUILA AND TACOS EL JIMADOR TEQUILA GAVE SEMA SHOW ATTENDEES A SMOOTH AND FLAVORFUL TASTE OF BAJA DURING THE SCORE BAJA 1000 EXPERIENCE. THIS "DAY OF THE DEAD" LOOK WAS TO HOOK INTO HALLOWEEN...A BIG DEAL IN MEXICO 016 SCORE JOURNAL

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