December '16

For the Business of Apparel Decorating

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BUSINESS WATCH 8 || P R I N T W E A R D E C E M B E R 2 0 1 6 Penn Emblem Accepts WBENC Certification PHILADELPHIA—Penn Emblem accepts the National Women's Business Enterprise Certification (WBENC) for 2017. The WBENC fosters women-owned businesses and supports supplier diversity. Part of the certification criteria requires that a qualifying company is 51 percent "owned, controlled, operated, and managed," by a woman or women. Randi Blumenthal-Joseph, president of Penn Emblem, accepted the certification after a review of the company's Philadelphia location by the organization. In addition to Blumenthal-Joseph, Penn Emblem's operational and management teams include multiple women leaders. The company has accepted WBENC certification annually since 2010. Hirsch Marks Expansion with Open House HAUPPAUGE, N.Y.—Hirsch Solutions holds an open house to showcase expansions at the Hirsch Solution Studio. The two-day event, held Oct. 20–21, offered a first-hand look at the Huntersville, N.C.-based facility. Roughly 100 guests attended. Changes at the facility include an expansion of 200 percent, bringing the total size of the location to slightly less than 10,000 sq. ft. The studio now boasts an expanded showroom for demonstrating and displaying additional inventory including direct-to-garment, screen- printing, and dryer equipment. Studio director Larry Duffin says that the expansion is equal parts evolution of Hirsch's growth, as well as a perfectly-timed opportunity. "There were some tenants that had been here for more than 20 years who decided to take some other space in the complex," Duffin explains. "That opened up the opportunity for us to utilize the extra space, so it worked out perfectly." In addition to a broader range of equipment, Duffin notes that the new showroom provides visitors with a larger selection of samples of decorated apparel and accessories. The samples span the gamut from embroidery to screen printing and even a handful of mixed-media proj- ects. Outside of offering customers fresh, diverse examples of apparel decoration, Duffin also says the new expansion makes it possible for the studio to host seminars and equipment training. With this initiative, he explains, the company hopes to drive more foot traffic to the studio from decorators who want in-depth, hands-on training in an accommodating facility. "The studio is now a state-of-the-art one-stop shop for anyone interested in getting started in the decorated apparel industry or adding new processes to their existing business," says Duf- fin. "It's also a place where anyone can come to Hirsch with a decorating challenge or idea, and the research and development department as well as industry experts on staff will assist in coming up with a profitable and viable solution." ShopWorks Releases Screen-Printing Survey WEST PALM BEACH, Fla.—ShopWorks releases a survey entitled "The 2016 Screen-Printing Supplies Vendor Survey." The sur- vey is the culmination of responses from roughly 150 screen-printing and promo- tional products companies in the U.S. and Canada. Approximately 32 percent of the companies surveyed employ more than 20 people, while 33 percent are shops with five employees or less. The remainder of survey participants are com- panies with a staff of 6–20 people. The survey further offers infographics and statistics centered around key ques- tions, including topics like "How loyal are companies to their primary supplier?" and "What factors are im- portant when selecting a screen-printing supplier?" In preparation for the sur- vey, ShopWorks reached out to more than 25,000 screen-printing and promotional products businesses asking for their par- ticipation. The survey can be viewed at https:// www.shopworx. com/2016-screen- printing-supplies- vendor-survey/.

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