December '16

For the Business of Apparel Decorating

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26 • THE DIGITAL DIRECT REPORT • 2016 66% Of the 449 participants in this survey, 66 per- cent said that they offer or plan to offer direct-to- substrate printing. DIRECT FINDINGS D2 survey results D irect-to-substrate is one of the hottest decoration methods on the market today. With the abilitiy to do both hard and soft substrates in a relatively quick time, while offering full photorealistic customization, it's no wonder it's as popular as it is. For a better understanding of this market, Printwear, A&E, and SDG surveyed you, our readers, to get the details straight from the trenches. This survey was conducted through electronic mail via Survey- and complied with all CAN SPAM act laws and NBM's privacy policy, as found here ment. Respondents were selected from the Printwear, A&E, and SDG subscriber database. All survey recipients were provided the same version of the survey. A total of 449 responses were received, and no less than 225 responses were received on any one question. Some survey totals equal more than 100 percent because readers check all the cat- egories that apply. We hope that these findings can help you better understand your business, as well as gain the confidence to branch out into the discipline if it's been on your to-do list. THE MOST COMMONLY USED RESOURCES FOR PRODUCT KNOWLEDGE AND EDUCATION ARE (in descending order): Industry publications Trade shows Manufacturer websites/catalogs Online videos/tutorials Online forums Newsletters Webinars/white papers Trade associations SURVEY RESPONDENTS' AGES: Older than 55 42% 46–55 31% 36–45 17% 26–35 7% Under 25 1% Online videos/tutorials Webinars/white papers TOTAL ANNUAL REVENUES ASSOCIATED WITH PRINTED DIRECT-TO-SUBSTRATE PRODUCTS WERE REPORTED AS: Less than $5,000 31% $5,001–$10,000 13% $10,001–$25,000 10% $25,001–$50,000 6% $50,001–$100,000 6% $100,001–$250,000 9%

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