Printwear

December '16

For the Business of Apparel Decorating

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28 • THE DIGITAL DIRECT REPORT • 2016 2016 D2 SURVEY SIGNAGE WAS THE TOP HARD SUBSTRATE FOR D2 PRINTING. THE TOP 10 ITEMS SURVEYED WERE: Signage Mugs Plaques Awards Badges Nameplates Desk Accessories Drinkware Key Chains Tiles C E D E Z L E PA S S A G E 21% 21 percent of respondents plan to purchase a direct-to- substrate printer primarily for hard substrates The majority of respon- dents indicated that the quality of the prod- uct is the most impor- tant factor when con- sidering purchasing a direct-to-substrate print- er, followed by price, ink cost, and maintenance requirements.

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