Printwear

December '16

For the Business of Apparel Decorating

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20 || P R I N T W E A R D E C E M B E R 2 0 1 6 Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several in - dustry seminars and workshops. Currently, he is president of Colorado-based Print This, Inc./GraphicElephants.com, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis, and complete garment-embellishing solutions. Visit www.graphicelephants.com for more information. Contact Winters at lonwinters@aol.com. FROM SOFTWARE TO SUBSTRATE B Y L O N W I N T E R S A s you may be aware, there are really only two kinds of mu- sic: country and Western. We might have our roots in rock 'n' roll, but you know we are sportin' cowboy boots here in Colorado. One of our branded Western wear clients teamed up with 98.5 KYGO, a local country music radio station. They came together to put on the St. Jude Jam and Country Concert held at the world-famous Grizzly Rose. The event included a "guitar pull" event with acoustic performances from Big and Rich, Easton Corbin, Cam, Maddie and Tae, Chase Rice, Eric Paslay, and Kelsea Ballerini. A pretty heavy-duty lineup at a smallish venue and a great place to see a show. Once again, we would be working for a good cause, too. We must be getting sensitive in our old age, ahem, maturity. A KNOCKOUT JOB The sponsors sent us the design in Photoshop. A nice, full-back im- age at 18" tall along with a thin, straight chest graphic across the front. Both would give us a bit of a challenge. One of the client's concerns was that the distressed negative space might fill in, and they wanted to make sure that it didn't. In many cases, printers get tremendous gain, and these negative spaces can fill in. Not here, not now, not ever! But, we would take some precautions, just in case. There Are Two Kinds of Music... Country and Western A local country radio station put on the charitable St. Jude Jam event with numerous musicians and a guitar pull. (All images courtesy the author)

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