December '16

For the Business of Apparel Decorating

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Page 40 of 134

Josh Ellsworth is an industry expert on apparel customization and General Manager of Stahls' CAD-CUT Direct. His portfolio in - cludes a YouTube site (youtube. com/joshellsworth) with more than 50 educational videos, a blog ( that is updated regularly and consulting visits that have been made to some of the largest apparel-customization businesses in the U.S. You can reach Josh by email at and you can find him here, on the hot spot, talking about customization beyond the basics in every issue. Tune in for marketing strategies and sales tips in the heat- applied graphics discipline. Zach Ellsworth is a lead educator at StahlsTV. com and manages equipment sales for STAHLS'. He has helped thousands of business owners successfully start and grow their decorating business. You can reach Ellsworth at PRESSING MATTERS B Y J O S H A N D Z A C H E L L S W O R T H I t's the most wonderful time of the year! The time when you tend to give thanks, give gifts, reflect on the year that was, and look forward to the year ahead. It's also a time when your heat- printing business can benefit from all of this giving of gifts. GIFTS GALORE Have you given much thought to what you can do with heat trans- fers at holiday time? Here are a few looks to get you started, along with the how-to for making them happen in your shop. This Christmas lights shirt (on page 37) is an excellent example of what you can do with just a heat press and a vinyl cutter. First, we create our graphic in a design software. There are a few free ones out there to try, so you don't have to break the bank on purchasing a full graphics suite this holiday season. After creating your vector graphic, load the desired color into your vinyl cutter and hit send. This particular heat-transfer graphic is Holiday Heat Printing Because tree skirts will rare- ly be washed, if at all, you can use some creative ma- terial com- binations. (All images courtesy STAHLS') 36 || P R I N T W E A R D E C E M B E R 2 0 1 6

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