Printwear

December '16

For the Business of Apparel Decorating

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38 || P R I N T W E A R D E C E M B E R 2 0 1 6 Let's now take a look at an item you might not normally consider heat print- ing that can return some serious profit: table runners. Holiday gifts have a certain uniqueness factor, and this one is off the chart. You can pick up a table runner at your local dollar store and go crazy with personalization. The runner (on page 39) has been adorned with glitter and standard heat-transfer vinyls. Because the cost of this blank is so low, we purchased two so we could test our application on one and do the real thing on the other. We've even done some layering of glitter vinyl on top of the standard vinyl that wouldn't normally be recommended for items that would be worn and laundered; but because this item will be used only certain times of the year and laundered only a few times over its lifespan, we threw the normal rules out the window. I know I mentioned it already, but just how much can you profit from one of these holiday gifts? A quick Google search for a personalized table runner will return results that start at $49.99 per runner at retail. Re- member, you bought this one at the dol- lar store for $1 and the heat transfer vinyl used for this particular project wouldn't run more than $5. Right along the lines of those non tradi- tional heat-printed items is this personal- ized tree skirt (on page 36). Again, this offers a very high profit potential. Simply take a family's last name, vi- nyl-cut a transfer, and apply. Most of the tree skirts on the market will require a lower temperature application so, again, break the rules of heat printing a little by lowering the application temper- ature of your film. This tree skirt won't often be laundered, if at all, so there's no need to worry about how many washings your application will last. Your retail price for a personal- PRESSING MATTERS 38 || Let's now take a look at an item you might not normally consider heat print ing that can return some serious profit: table runners. Holiday gifts have a certain uniqueness factor, and this one is off the chart. You can pick up a table runner at your local dollar store and go crazy with personalization. The runner (on page 39) has been adorned with glitter and standard heat-transfer vinyls. Because the cost of this blank is so low, we purchased two so we could test our application on one and do the real thing on the other. We've even done some layering of glitter vinyl on top of the standard vinyl that wouldn't normally be recommended for items that would be worn and laundered; but because this item will be used only certain times of the year and laundered only a few times over its lifespan, we threw the normal rules out the window. I know I mentioned it already, but just how much can you profit from one of these holiday gifts? A quick Google search for a personalized table runner will return results that start at $49.99 per runner at retail. Re member, you bought this one at the dol lar store for $1 and the heat transfer vinyl used for this particular project wouldn't run more than $5. Right along the lines of those non tradi tional heat-printed items is this personal ized tree skirt (on page 36). Again, this offers a very high profit potential. Simply take a family's last name, vi nyl-cut a transfer, and apply. Most won't often be laundered, if at all, so there's no need to worry about how many washings your application will last. Your retail price for a personal Classic stockings are easily person- alized with heat transfers.

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