Printwear

December '16

For the Business of Apparel Decorating

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High-low hems are now everywhere in the promo- tional market, Crow adds, reporting that the dual- profile look is only heating up. "Adding a high-low hem to a sweatshirt or T-shirt instantly elevates a comfy top to a polished look," she states. With unique and comfortable fabrications defined, you may be wonder- ing what colors we can expect to see next year. While certain singular shades will certainly rise to the top organically, it's better to focus on complementary hues and go from there. "I don't typically choose a color of the year that I believe will be the best," says Hulon. The designer instead selects a palette based off of what is trending for the next year from multiple trend research companies and research into the market to decipher where consumer leanings have been and where they are headed. Says Hulon, "Going forward into 2017, I see olive green, which will act as a new neutral to the palette, being a more predominant color in the market, especially when paired with berry shades in women's wear. Also, there will be a big push for indigo, and an offshoot here will be different variations of teal and jade." PERFORMING AT YOUR PEAK Performance wear owns a significant chunk of the market now, and it holds its place steady into the next season. For the end users who tru- ly make "active" into a lifestyle, gear that can be worn in extreme conditions, weather surprises, and endurance endeavors—like, say, running errands with children in an unexpected rain- storm—quality performance wear is a must. And the previous statement is only partially in jest: people want to wear the same outfit to the grocery store as they do on a run with the dog. Today's styles and comfort levels are making that possible, and fashionable. "Even performance fabrics are in on the super-soft trend with spun polyester that in fleece is feathery, and in T-shirts, breath- 46 || P R I N T W E A R D E C E M B E R 2 0 1 6 Super-soft, comfortable, lightweight fab- rics are the name of the game in 2017. (Images courtesy Alterna- tive Apparel) Far left: End users want clothes that can take them from the gym to errands and are not only practical, but stylish as well. (Image courtesy Expert Brand) Left: Fabrics with visual and textural interest, such as heathers and slubs, are top choices at both wholesale and retail. (Image courtesy Alternative Apparel)

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