December '16

For the Business of Apparel Decorating

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Page 51 of 134

2 0 1 6 D E C E M B E R P R I N T W E A R || 47 able and light," Crow says, reiterating just how much comfortable fabrics prove to be the stan- dard in 2017. Emerging activewear trends are going to solidify further the fact that many of us could live in athletic cloth- ing, day in and day out, no questions asked. Performance apparel offered in the next year and those to come will feature technological innovation that may even prevent the spread of diseases. The most recent advance- ment in this category is clothing that shields the wearer from insect bites with EPA-approved repellent. This includes the carriers of Lyme disease, malaria, and oth- er mobile maladies, including Zika virus. Hulon reports that other technological trends in performance apparel that will continue to be on-trend in 2017 include improved hand-feel and drape and true performance qualities such as antimicro- bial and moisture-wicking properties. Left: Slub fabric in T-shirts will only grow into a stronger trend going into next year, as new techniques have given slub fabrics an inherent stretch and a soft hand. (Image courtesy S&S Activewear) Right: 2017 offers silhouettes that promote comfort with relaxed fits, draping and off-the-body cuts for ultimate ease. (Image courtesy Alternative Apparel) Shades such as ol- ive green, indigo, and teal will play as new neutrals and complementary col- ors in the coming year. (Images cour- tesy Expert Brand) continued on page 95

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