December '16

For the Business of Apparel Decorating

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76 || P R I N T W E A R D E C E M B E R 2 0 1 6 T he decorated apparel industry has seen explosive growth and change in the last few years thanks to a rapidly swelling con- sumer demand. Improvements in print speed, image quality, and durability of materials have made custom apparel a more attractive option than ever, while alternatives like eco-friendly solvents and cost-saving choices allow businesses to provide a better service for customers. This boom in demand means two exciting things: a climb in sales, and need to be on the cutting edge of technology. It's true that staying up to date with apparel-decorating technology can be pricey, but it doesn't have to break the bank. Businesses commonly seek out lenders for funding on all sorts of large- and small-ticket equip- ment, ranging from new printers to embroidery machines to heat trans- fer presses. It's become a standard and accepted funding model for small and mid-sized businesses inside and outside of the graphics world. Financing Considerations B Y G R E G B O U R D O N Greg Bourdon is the Partner Vertical Sales Manager at Direct Capital with more than 11 years' experience in provid- ing financing for the print and apparel decorating industries. Greg is an excel- lent leader with a unique and focused perspective on small business growth, thanks in part to Direct Capital's dedication to making every cus- tomer experience remarkable. Direct Capital offers a technology- enabled financing platform that allows business owners to apply within minutes and often get approved within seconds. Along with their speed and convenience, Direct Capital offers low rates and flexible terms to fit any budget. To find out more, visit DirectCapital. com/Printwear or call 877-786-5327.

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