Potato Grower

January 2017

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WWW.POTATOGROWER.COM 97 CHROME ALLOY WEAR PARTS R & H Chrome Alloy ripper points come in several different styles for various soil types and desired preparation. We manufacture points to fit most brands and models of rippers. R & H points penetrate better, maintain their shape, create shatter between the shanks, and last longer, resulting in less down-time and lower costs per acre. ** Call for a detailed catalog ** Quality Wear Parts for Over 50 Years! R & H MACHINE . 115 ROEDEL AVE . CALDWELL, ID 83605 . 1-800-321-6568 . www.rhmachine.com REGULAR ripper point FIN ripper point HIGH-PENETRATION ripper point HIGH-RIDGE FIN ripper point WING-CAP ripper point 6" and 8" WING-BASE ripper point 10" BOLT-ON WING ripper point MINIMUM-TILL FIN ripper point 160079R&HMac13s.indd 1 11/10/16 10:29 AM Intelligent climate control Energy effi cient fans (UL-CSA components) European storage technology for potatoes conform US standards Improving your agribusiness in an intelligent way www.tolsmagrisnich.com Boise location: 875 West McGregor Court, Suite 100 Boise, ID 83705 164144TolSto12h.indd 1 12/1/16 1:59 PM studies, because they obscure the links the researchers are trying to establish. However, in marketing and retail terms, these factors simply cannot be ignored. "A perfect product in the wrong packaging is less likely to be appreciated. PepsiCo learned that lesson in the U.S. when the company modified the packaging of its best-selling orange juice and sales plummeted. Eye-tracking showed that the new packaging did not stand out enough on the shelf. When it comes to the potato, the external characteristics and how it is presented are also important for the consumer's perception of taste." Potatoes should cater to consumers' tastes. When breeders develop a new variety, it has to be appreciated. That in itself goes beyond the taste. It also concerns the right presentation and creating perception. The industry's challenge is to translate all of these facts and factors into concepts that appeal to the consumer. This article originally appeared in the May 2016 issue of HZPC's InZpire publication.

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