Sign & Digital Graphics

January '17

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26 • January 2017 • S I G N & D I G I T A L G R A P H I C S EMCs Change the Signage Landscape Looking into the future of outdoor digital displays Sco Franko is the president of Franko Design Concepts and Consulting, US Signcraers, e Sign Store and Building Impressions. Send emails to sco@ T he LED has certainly become a major component for lighting, signage and display. I've watched it happen over my 25 years in the business of providing brand and image solutions. Many of those solutions involve digital displays. There are many forms of these visual displays including the electronic message center or LED display. There are also numerous manufac- tures of these LED displays that supply and serve the sign industry. Among them are Watchfire, Optec, and Lightking Outdoor. Watchfire, formally Time-O-Matic, got its start in 1932. Through the years they went from making control systems for chaser lights that went in theatre marquee signs to making the first time and tempera- ture signs, to now manufacturing a wide range of LED signs. Optec began making their displays in 1985 and installed the world's first full color RGB LED display in Washington state 20 years ago. Lightking Outdoor was founded in 1967 providing LED signs and bill- boards. With a focus on technology they continue to improve EMC signs with LEDs including their patent pending series of billboard displays. Through a joint Q&A session these industry experts provide their insight and expertise about how the LED and EMC displays are building impressions today and in the future. Respondents include Watchfire's David Wuellner, sales director; and Chris White, sales. Optec's responses are from Caryn Melton, PR rep- resentative; Evan Sands, marketing; and Johnathan Floyd, sales. And Lightking Outdoor's responses are from Timur Colak, president; Javier Oberti, VP of marketing; and Tommy Bogard, VP of sales. How has the EMC digital display evolved or changed for the beer? Watchfire: Resolutions have gotten tighter, frame rates have gotten faster, signs are brighter and bet- ter than ever. The earliest EMCs were low-resolution B Y S C O T T F R A N K O Building Impressions ARCHITECTURAL AND ENVIRONMENTAL (Photos courtesy of Watchfire)

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