Sign & Digital Graphics

January '17

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28 • January 2017 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE light bulb units that could project words only. With the emergence of newer LED technology, the ability to project not only words, but pictures, animations, video clips and other messages are eas- ily achieved. Engineers have worked over the years to perfect the art of placing electronics outdoors. With the huge temperature swings seen in many climates, varying humidity levels, and salt air along the coasts, EMCs must be manufactured to withstand whatever mother nature can throw at it. Along with their construction, the demands of the marketplace brought about many changes in the means of communicating with EMCs. The com- munication evolution has gone from hard wired to fiber-optic, radio, and cel- lular 4G communication that puts the sign on the Internet with its own IP or MAC address. Optec: LEDs and LED display tech- nology has experienced unprecedented advances over the past 30 years. Like computers and consumer electronics, LED display technology continues to push toward lighter, thinner, brighter, higher resolution, more energy efficient, reliable network connectivity and greater design flexibility. The industry has gone from single color, character-only displays to large-scale, high-resolution, full color, spectacular displays. The Miccosukee sign offers a great example of how the tribe has refreshed its brand with crisp logos and a bright beautiful sign while driving revenue through more traffic into its casino, golf course and Indian Village by advertising passersby incentives to visit while providing informa- tion. (Photos courtesy of LightKing Outdoor) (Photo courtesy of LightKing Outdoor)

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