Sign & Digital Graphics

January '17

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S I G N & D I G I T A L G R A P H I C S • January 2017 • 31 Optec: Optec has installed over 100,000 custom LED displays in a wide range of indoor and outdoor applica- tions, such as restaurant and retail, entertainment, hospitality and casino, billboard and marquee, education and government, and worship. A project we were involved with that is truly a one of a kind sign was for Big Storm Brewing Company. To visually brand their new facility, the founder and principals wanted signage that was as outstanding as their craft beverage products. They worked closely with a local sign and awning company. The cabinet, resembling a lighthouse, is round aluminum with a base width of 8' tapering to 4' and an overall height of 25', which required special zoning approval. The EMC part of the sign is a 5' x 10' double-faced electronic 10MM RGB display with full-motion video board. With two Elliott cranes on site, work- ers were able to lift and set the light- house all in one day. Optec Displays pre-programmed the EMC so everything was ready simultaneously. Additionally, Optec trained the company's workers on the EMC and also assisted in developing compelling messages to attract custom- ers. Big Storm was amazed at the speed at which the sign was erected and ready to start promoting the grand opening. Today the lighthouse sign is so pop- ular that customers take pictures while standing in front of it. Lightking Outdoor: The Miccosukee Resort and Casino in Miami, the World Congress Center in Atlanta, and the Salty Sues in Panama City, Florida. In terms of branding and impres- sions, the Miccosukee sign offers a great example of how the tribe has refreshed its brand with crisp logos and a bright beautiful sign while driving revenue through more traffic into its casino, golf course and Indian Village by advertising passersby incentives to visit while provid- ing information they didn't know such as $30 free credit, 24 hour bingo and poker, alligator wrestling 19 miles west of the casino, and concerts and festivals such as one with Pitbull and Marc Anthony. www.fasi.org Dedicated to the sign industry Wade Swormstedt, Executive Director Email: wade@fasi.org Phone: (513) 701-2197 FASI Awards First Scholarship FASI is pleased to announce that it has awarded its first scholarship to Stephanie Onwenu, a Junior in the Landscape Architecture program at Michigan State University. She will be studying signage in Spain, the United Kingdom and Italy, and later plans to work toward a Masters degree in environmental design. FASI is offering one scholarship to each member school of the Academic Advisory Council for Signage Research and Education (AACSRE). Texas A&M will soon be receiving a scholarship as well. FASI is proud to contribute to the education of college students whose academic classes are related to signage.

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