Sign & Digital Graphics

January '17

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Page 87 of 104

S I G N & D I G I T A L G R A P H I C S • January 2017 • 81 The original signage as it looked in 1989. Removal of the old Cossetta sign by Rick Schmidt, part of the Crosstown Sign team. The new Alimentari sign will go in this loca- tion. 1976 in St. Paul, where he started serving a sign maker's apprenticeship under the tutelage of Mike Lehen at MasterCraft Sign Co., focusing on large-format bill- board art. By 1984 Hueg had founded his own company—Signs of Distinction—a one-man commercial sign company whose emphasis was on traditional design and craftsmanship. Signs of Distinction was renowned for fine pictorial work, jewel-like gold leaf applications incor- porated with decorative glass signs and classic details in all of its work. The Original Project "I first met restaurant owner Dave Cossetta back in 1986 at a home show where I was exhibiting my work. Dave was looking for someone to help create a new look for the family restaurant busi- ness—Cossetta. He wanted to purchase a historic building slated for demolition and needed help in creating a rendering of how this building might look as if it were in Little Italy. The task of this draw- ing was to help him persuade the city of Saint Paul to let him purchase the build- ing for Cossetta. About two years later, the likelihood of designing the storefront signage became a reality," Hueg says. Concept and planning sketches. Layout and finalizing the full-size letter drawings.

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