Sign & Digital Graphics

January '17

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MASTER'S TOUCH 84 • January 2017 • S I G N & D I G I T A L G R A P H I C S Side panels were fabricated from .75" SignFoam 4, then lettered with tinted slow oil size. 23K XX patent leaf was then applied. Excess gold is removed. Black outlines are applied. All surface hand lettering, outlining and scroll work was crafted by Carole Bersin. The problem was that "the storefront signs for the new addition had been cre- ated by others," Hueg says. "And the original signs were beginning to look a bit tired—especially a particular let- ter that had suffered continual damage due to its location by a light that needed periodic changing. The workman's lad- der always seemed to end up on that let- ter " S" throughout the sign's life. Dave asked about replacing it, but neither of us were really sold on any of the simpler solutions," explains Hueg. "I suggested to him that instead of replacing just that one letter, it might be easier to upgrade the entire sign—including the ones on the new additions," Hueg says. Conversations over the next five years kept alluding to redoing the signs and completing the new facade. "Dave inquired about making the new signs last longer than the existing ones. He's 60 years old and I'm 64, and neither of us were probably going to do this project again in another 28 years." Hueg then contacted Mitch DeMars and got his thoughts on the matter. "Mitch was with us at the beginning so there is a long history with the installer, myself and the customer. The relation- ship between the three of us has worked well over the years." Challenges with New Project When the green light was finally given on the new signs, Hueg chose alu- minum as the background for the new Cossetta sign and high-density urethane for the raised letters. "We probably gained some longevity just by using those two new materials," Hueg adds. "Some of the things that remained the same were the smaltz as well as the plywood backgrounds for the new Alimentari and Mitch DeMars, owner of Crosstown Sign, is shown here keeping the main ID sign steady. Dave Cossetta walks toward Mitch.

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