Sign & Digital Graphics

January '17

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S I G N & D I G I T A L G R A P H I C S • January 2017 • 85 Panificio signs." This was necessary to be consistent with the old look. Hueg points out that Dave was very adamant about the look he wanted, which was, "I want the new signs to look exactly as the old signs. I love those signs," Hueg recalls. There were some challenges with using different materials and still achiev- ing the same look. "The biggest chal- lenge for the new Cossetta sign was that it now had a new location and needed additional depth, height and width while still keeping the same feel as the previous version. "Jerry Kinney from Crosstown Signs helped out a great deal as he fab- ricated two 39" by 19' panels along with the framework. All was perfect!" "Working with the HDU (SignFoam 4) was a dream. I had worked with other generations of SignFoam in the past, but this was the best to date and it was a nice addition to the project," he says, adding that the letters formed beautifully and that he didn't need to use that big hand- held router while he was still able to use the same primer and topcoat prior to the application of slow-oil size and 23 K XX loose gold leaf. Installation Once the signs were completed it was time for the installation, and the project was once again handled by Crosstown Sign Co. DeMars was honored to be back on the project again as well. "Bill Hueg is a highly accomplished, sought-after artisan," says DeMars. "Collaborating with him was a compliment in itself, for it means that you are accomplished, trustworthy, and working in the crew included Dusty Lindquist, Terry Korus and Rick Schmidt, and they were awe- some," DeMars says. "They bolted the two 19' pan- els together on the ground, and then lifted the sign in one piece," Hueg says. "Overall, it took about four hours to take the old sign down and install the new Cossetta sign. What probably took the longest time was the precise measure- ments necessary to hide all the instal- lation brackets." The remaining new Alimentari and Panificio signs were installed about six weeks later. A Walk Down Memory Lane Hueg reports that the original signs were a very special project to work on then, and it meant the world to him to be able to work on it again. "Throughout this new project I kept telling Dave that it was like a walk down memory lane. He and I work very well together and think very much alike. All three of us have the same attitude about work ethic and process. Overall, it was a fabulous collaboration." Hueg explains that prior to this proj- ect, he really hadn't done any sign work for more than 10 years. "Although I cur- rently wasn't in the sign business, I had told Dave that if he really wanted to redo his storefront I would gladly do it for him," he explains. Hueg adds that he really liked work- ing with the new materials of the new project. "Deep down I really wanted to make Dave another set of letters. When I originally took the job in 1988, that was the first set of formed letters I had ever made. With the set I created for this proj- ect, it kind of brackets the entire process from the past to now." He also told Dave that this could very well be the last set of storefront letters he will ever create. "As I said before; for me the whole project was delightful and was truly a walk down memory lane. I'm very grate- ful that Dave gave me the opportunity to work on it," he says, adding with smile, "Who knows—maybe we'll do it again in another 28 years." SDG Crosstown Sign crew Dusty Lindquist, Terry Korus and Rick Schmidt, positioning the main ID sign.

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