February '17

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12 THE SHOP FEBRUARY 2017 Finally positioned in the SEMA PRO booth prior to Tuesday's show opening, one could only hope the reaction to all the hard work of everyone involved would be noticed. Any misgivings about those hopes quickly faded, as crowds around the project grew during the four-day event. With the thousands of questions and comments and four times as many photos taken, one could only think "mission accomplished." After returning to Minnesota with the task completed, it was time to find a per- manent home for the special Jeep—hope- fully in a nice, warm garage. It turned out to be nothing to worry about. The Jeep didn't last the month of November on the showroom floor at Walser Chrysler, Dodge, Jeep, Ram in Hopkins, Minnesota—the local dealer- ship that provided the Wrangler Sport. But first, we did a photo shoot and made a commercial for the shop, lever- aging a lot of promotional mileage from the project before returning it to the dealership. The project proved that dealers can sell a Jeep on a whole new, customized level. Urban Recon's blue glow caught the eye of a longtime Jeep enthusiast who was waiting for an oil change on his custom 2009 Jeep Wrangler. He was not going home without it! DINO PERFETTI is a 29-year veteran of the automotive aftermarket industry and a member of the SEMA PRO council. He joined Automo- tive Concepts in 2005 and now serves as sales manager, leading a sales team respon- sible for customizing vehicles for more than 200 dealer- ships in the Midwest. Contact him at The blue glow creates huge curb appeal. High- tech replace- ment headlights provide superior light output, yielding a wider and greater-reaching beam pattern, with perma- sealed lenses made from aircraft-grade polycarbonate. LED taillight replacements shine five times brighter than the OEM taillight bulbs. Four ad- ditional lights were positioned behind the DV8 inner fender well liners, illu- minating the 22-inch XD Series custom blue-tinted wheels. LED replace- ment lighting in the OEM bulb locations illuminated the interior four times greater than the OEM lighting.

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