Issue link: http://read.uberflip.com/i/769515
32 THE SHOP FEBRUARY 2017 PERFORMANCE H aving a successful shop depends on a number of different aspects. The market that shop serves, today's styles relating to the shop's offerings, and attracting enough new and steady cus- tomers to keep the doors open are but a few of the bigger factors. Actively working those elements is the focus for winning. Mixing in a few buttons of creativity will establish an even better foundation and buzz. Street Machinery Sales and Service in Euclid, Ohio hits those buttons. And boy, does it hit 'em hard and hit 'em often. Boris Maryanovsky has run Street Machinery for 23 years, starting from the tiniest of garages, offering body, paint and mechanical restoration. He is now well-known for his custom car and truck building from the floor up. 'STOP, DROP & ROLL' Working out of 20,000 square feet in two buildings, Street Machinery specializes in body and paint refinishing, chassis work and wiring. And it does all this with only five full-time employees. Shop machinery includes: welders, shears, brakes, a lathe, mills and eight lifts that accommodate 120 to 180 projects each year. Maryanovsky says his market is the "strongest it's ever been." Among the trends he's seeing are "shop trucks with new, modern underpinnings." That short statement also reveals another of the house specialties. Maryanovsky is running a hot streak of using GM X-frame cars—that is, 1958 to 1964 models—to run through his famous Stop, Drop and Roll program he offers for all vehicles. The cars stop with bigger and better brakes; a chassis drop, usually via air- bagged suspension, drops them; and they roll out with bigger wheels and tires. Sometimes, those wheels are one-offs, as the shop works closely with a number of manufacturers. While normally a complex chassis mod, the crew at Street Machinery can knock out a Stop, Drop and Roll as quickly as two days. The finished vehicles roll out safe, updated and usually disguised under a weathered patina that so many folks like these days. Part of the fun of building such projects is using models not usually seen. X-frame Buicks and Oldsmobiles get made into lush rides. Four doors is not too many, so they get it, too. THE MACHINE Boris Maryanovsky's Street Machinery turns plenty of cars & parts in Ohio. By John Carollo Welcome to Boris Maryanovsky (arms folded) and his crew at Street Machinery in Euclid, Ohio. The shop has been known for its cars and parts for 23 years.