February '17

Issue link:

Contents of this Issue


Page 51 of 87

48 THE SHOP FEBRUARY 2017 likes on my posts were barely in the double digits. I'm still pretty far from triple-digit likes, but the numbers are moving in that direction. In my research, it takes time and posts to get to that point. It is adding to sales? Not yet, but it's expanding the reach of my business and that will in time lead to sales. Facebook, on the other hand, is having a significant effect on my business. I get almost as many sales inquiries on Facebook as I do from my website. I have only done two paid promotions. The last one ended about two months ago, but since that time, my non-paid or non-promoted posts have been feeling the momentum. More people are viewing those posts! And making the posts more interactive by asking opinions of the photos makes a very big difference in the numbers of likes and comments. As Amy Mattinet said in my last article, it's all about expanding your network and creating connections with people. I also started using Facebook Groups and, wow, my group posts are getting many more comments, likes and reactions than when I post on my own page. What a great way to reach customers! I've only posted one video on YouTube. But in the months since I posted it, it has now gone to the top of the search results on YouTube. No sales or inquiries yet from that video, but I am getting more followers on YouTube. This is good news for the sponsor com- panies I work with, as it helps me to spread the word about their products. This winter I'll post more videos and see where it leads. Overall, I'm pretty happy with the results of the efforts I've been putting into my social media. I feel less frustrated. Social media is like anything else for your business. The more you put in, the more you get out of it. But time management is key. Use common sense and self discipline to control your social media; don't let it control you or waste your time. I'll leave you with a few parting words from Tuescher: "Social media management and marketing are areas that require a good deal of expertise these days. Gone are the days when social media was simple for small businesses, and it can be very frustrating at times. If you feel this way, you're not alone." Her suggestions: • Apply the 80/20 rule—select the 20 percent of social channels that will deliver 80 percent of the results you hope to achieve and focus your time, talent and treasure on those; • If you don't have time to do it well, hire someone who can. Or, at least hire a good consultant. It's worth every red cent; • Remember, it's still social media. Be authentic, offer helpful tips and advice, share stories and remember to have some fun along the way! JOANN BORTLES is an award winning custom painter, air- brush artist, welder/fabricator, tech writer, and photojournalist with over 30 years of experi- ence in the automotive industry. She is the author of seven books on automotive, motorcycle, and custom painting. Her work has been featured in numerous automotive and motorcycle publi- cations, NBC News, The Today Show, Mus- cleCar TV and Motor City Masters. She also serves on SEMA's SBN Select Committee. JoAnn owns Crazy Horse Custom Paint. Tracy Teuscher runs a public relations firm called the Buzzmaker. One of the reasons Tue- scher is so fantastic with PR is that she is one of the most positive people I know. Positivity is a big factor in being successful in business and social media.

Articles in this issue

view archives of THE SHOP - February '17