February '17

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FEBRUARY 2017 THE SHOP 49 (EDITOR'S NOTE: This is the second in a two-part series on business basics for small shops. See part 1 in the January 2017 issue of THE SHOP.) "A jack-of-all-trades is a master of none." We have all heard the saying, and we use it often in a joking manner, because of all of the things we do in order to run a shop. We may not be like that skilled black- smith or skilled carpenter who masters their trade in order to be successful. Running a business is more conducive to what this saying, which was shortened over time, started out as. The original phrase, "A jack of all trades is a master of none, but oftentimes better than a master of one," says we can often- times be more successful being fair to good at multiple things versus mastering just one thing. So, as we review five more steps to run- ning a successful shop, try to remember that we don't need to master these, but instead just try to be fair-to-good at them. TIP #6 EMPLOYEES Areas to consider: Cross-training Promote from within Always be recruiting Employees are the backbone of any good company. So how does your back feel? Does it hurt constantly; or does it only flare up from time to time? Do you have full ability to twist and turn in whichever direction you want with no pain? For many shop owners, having and managing employees is a necessary evil. However, we also realize that when you do find that hard-working, trustworthy, loyal individual that you can build around, it benefits you in many ways. Most business owners will tell you that these key people are hard to find and some- times harder to keep. So, what can you do to make sure that your organization finds, encourages and promotes these key people? One important way is to cross-train. 5 Tips for Restylers A second helping of ideas to be more successful this year. By Josh Poulson more Inexpensive promotional items can help build your brand.

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