February '17

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FEBRUARY 2017 THE SHOP 53 is expensive—and some- times it is—but it doesn't have to be. There are many ways to do practical, inexpensive marketing. For instance, think about the cost to build a project car and then rent a booth at a local trade show, and then man the booth for days handing out business cards. This can be very expensive with an unknown return on investment. Now, t h i n k a b o u t taking some snacks, pens and calendars to some of your best clients and/or potential customers and having a quick conversation about the services you render or could render. With a frac- tion of the cost involved, the ROI would probably be a much higher percentage. So, it doesn't have to cost a lot of money to market; marketing correctly is the important thing. TIP #9 WATCH THE BOTTOM LINE Areas to consider Overtime Warranty Inventory Purchasing Variable costs Even though money is not everything, none of us go to work hoping to lose money. If we only did what we wanted to do, then we probably wouldn't be at work anyway. So, if we are attempting to make a profit, then watching the bottom line is vital. There are a lot of ways to make money and just as many ways to watch that money fly out the window instead of having it end Successful restyling shops like Autoplex in Colorado do a good job of presenting clean, eye-catching displays in their showrooms, stocked with products customers can buy and take today. However, keep a close watch on inventory to ensure you don't have too much money tied up in products that are just sitting on your shelves. • Quarter-turn anchors for quick drop-in installation • Anchors adjust to eliminate chucking noises • Compatible with most CURT 5th wheel hitches • Also available for Chevy, Ford, GMC and Ram NISSAN TITAN XD PUCK SYSTEM LEGS | 877.287.8634 Learn more about our products and how they help your customers Bring It ® ! DROP IN, HITCH UP AND TOW. Step 2 - Close the anchor levers to lock legs into place Step 3 - Secure both levers with attached safety pin Step 1 - Drop legs into the truck bed puck system Scan to view our entire product line Connect with us! 2017.01.01 - CURT - Half Page, The Shop.indd 1 12/16/2016 11:19:46

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