THE SHOP

February '17

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8 THE SHOP FEBRUARY 2017 T he design team at Automotive Concepts in New Hope, Minnesota was primed for another SEMA Show build chal- lenge. With the November due date fast- approaching, images of literally thousands of show-stopping vehicles ran through our minds from the two dozen SEMA Shows attended over the years. To capture the attention of 60,000-plus show attendees, this vehicle had to make a statement—but then we needed to bring it back to Minnesota, put it on a dealer's show floor and eventually find it a happy home. EASY CHOOSING The vehicle selection would prove to be the easy part. Why not choose the most accessorized vehicle since the demise of the Hummer H2? That, of course, is the Jeep Wrangler. We used it as a platform to display numerous products, with a strong focus in the lighting category. The Wrangler was to be featured in the North Hall area of the Las Vegas Con- vention Center occupied by the SEMA PRO (Professional Restylers Organization) council. We called on the resources of both industry professionals and manufacturer's representatives to create a cutting-edge showcase of the latest vehicle personaliza- tion trends. We reached out to Go Rhino's BJ Leanse for LED lighting options. Ultimately, we installed a 20-inch LED light bar along with HID fog lights on a Go Rhino BR40 front bumper. Moving up the hood, a set of Rigid Industries' new Radiance series cubes were installed on the windshield hinge loca- tion. Above the windshield, a Go Rhino windshield mount made way for a 40-inch Radiance series LED light bar and another set of LED cubes. LIGHT 'EM UP! 8 THE SHOP FEBRUARY 2017 "Urban Recon" was a Jeep Wrangler project we built for the SEMA Show. Designed to showcase the latest in personalization trends, it included a heavy focus on vehicle lighting options. Occupying a high-profile area of the North Hall, the project grabbed plenty of attention. When the task is to build a vehicle for the 2016 SEMA Show, conservative thinking is not an option. By Dino Perfetti

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