February is not only
Potato Lover
'
s Month, it
'
s also
American Heart Month.
Coincidence? We think not.
During American Heart Month in February, we'll be heavily promoting the bene ts of the
high levels of Potassium found in Idaho® Potatoes via both traditional and social media.
Potassium is currently big news, as it plays a key role in lowering blood pressure, and is
about to be featured more prominently on Nutrition Facts Panels. at's because over 70
million Americans su er from high blood pressure, and a full 98% aren't meeting their
daily potassium requirements.
Look for our promotions, and help spread the word. It's yet another way we're helping to
stimulate healthy sales of your potatoes.
