March '17

For the Business of Apparel Decorating

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18 || P R I N T W E A R M A R C H 2 0 1 7 Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several in - dustry seminars and workshops. Currently, he is president of Colorado-based Print This, Inc./, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis, and complete garment-embellishing solutions. Visit for more information. Contact Winters at FROM SOFTWARE TO SUBSTRATE B Y L O N W I N T E R S A s you may or may not know, we frequently work for the marketing departments for some major apparel brands. For this particular job, the client wanted to print an image on their new tri-blend, contrasting-sleeve raglan baseball T. The garment is a new spin on an old-school garment, so we knew just what to do. Here's how the gig went down: To: Lon Winters Subject: New Project We have a design/printing project coming up and wondered if you might be interested in helping us. It's a trade show sampling program we'll be doing in 2017. Even though that's fairly far out, we'd like to initiate the artwork development soon. So, let me know if this is something you can fit into your schedule within the next month. In addition to the design development, it would include printing 1,000 units which, wouldn't have to be done until later. If this sounds compelling to you, we can schedule time in the coming days to chat about specifics. Look forward to hearing from you. From: Lon Winters Subject: RE: New Project Of course, we are interested. Happy to partake. Let me know par- ticulars and we can set up a call. Have a great day! To: Lon Winters Subject: RE: New Project My apologies for the delay in getting back to you. It's been wild here today. So happy to know we can count on you for another design project. This one will need to be a bit trendier as it's going on our new tri-blend line, which is a bit more fashionable than our typical Ts. It's still a line of basics, but the tri-blend colors do present a few more unique colors. The shirt we'll be sending you is a modern baseball T. It is an Oxford body with Irish green sleeves (all tri-blend heather). For the design, we're thinking something a bit distressed looking. We've found that tri-blend Ts are most often used in self-expression designs and vintage graphics popular with hipsters, young adults, fitness buffs, etc. You would probably know better than us. Once you've had a chance to digest all this, let me know what you think. We can hop on a quick call if needed. From: Lon Winters Subject: RE: New Project I've got it! Peace, Love, & T-Shirts. Says it all. ;) To: Lon Winters Subject: RE: New Project The Peace Love and T-Shirts could be a good self-expression con- cept. I can see a decorator wanting to wear it. From: Lon Winters Subject: RE: New Project I'm thinking we go with a "retro" themed, old-school, VW-style microbus. Vintage rock n' roll, again. It's what we do. With the go-ahead, we can work up a few thumbnails. Just FYI, we have even more design horsepower; we've also add- ed a new and very good illustrator artist type. Talk soon, and let me know if you have questions or additional direction. To: Lon Winters Subject: RE: New Project Like your ideas. I can see an old VW bus, like an old happy hip- pie design. Anyway, I think you're on the right track to get going on some thumbnails. I think a design would look fab in green to match the sleeves, but not saying we have to do that. I love the idea of peace, love, and T-shirts. Peace, Love, and T-Shirts

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