Printwear

March '17

For the Business of Apparel Decorating

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2 0 1 7 M A R C H P R I N T W E A R || 19 AND THE PROJECT WAS BORN! During our idea meetings, we discussed how these garments have a retro feel with colors from the 60s or 70s. Once we decided to go with the peace, love, and T-shirts microbus, it would be important to pull the greens out of the sleeves to match some of the design aspects. The first step would be to put that thumbnail together, which was a pencil sketch to embody the "Summer of Love" theme. The design was created with several shapes in mind for interest and simplicity. We built most of the shapes in Adobe Illustrator, as it lends itself to clean graphics and makes color changes during development and ed- iting of elements before the color rendering easier. We then moved to the palette of colors for the final design. The print was going on gray, so we kept colors to a minimum. After the layout had been built, we exported it into Photoshop to add textural effects. The client wanted a distressed final result. Since both programs work very well together, it was easy to get the textures we needed. We used sandpaper, cement marks, and some grungy metal. We imported them and converted to grayscale to use as overlays. We used Levels and Curves to adjust highs and lows for just the right amount of contrast. We didn't want the texture to cover the im- age, so we left a lot of open space for the shirt to show through, knocked them out, then set up in Channels for easy output. Since the substrate was a neutral color, we didn't require a full white printer or underbase plate. We made sure to choke the base plate as well to avoid any peeking out from under the color. Other than the whites, which were HSA inks, we decided to go with what we call "dirty water." It's mostly water with a little pigment to produce an ultra-soft hand for that vintage feel. Since See the full lineup at www.rolanddga.com/apparel To create fashionable apparel, sportswear, and d├ęcor, you have to make bold and beautiful statements. With Roland's dye-sublimation printers and new Fluorescent Texart ink options, you are not limited to standard colors and can choose from 375 bold fluorescent colors and beautiful pastel shades in the Roland DG Fluorescent Color Library. Texart RT-640 Dye-Sublimation Printer Texart XT-640 High-Volume Dye-Sublimation Printer Your Future is Bright.

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