March '17

For the Business of Apparel Decorating

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Contents V O L U M E 3 0 M A R C H 2 0 1 7 N U M B E R 6 © 2017 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in March by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 2 || P R I N T W E A R M A R C H 2 0 1 7 F eatures (continued) O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Learn five practical ways to offer discounts on your apparel decoration services: >> Read this valuable tip on how to add new decoration methods to your offerings: >> Watch an informative video on how to upsell as a screen printer: >> See how Pantone is implementing its color of the year, Greenery: FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM On Our Cover Resort wear tends to be fun and carefree, as Dyenomite's cover shot exemplifies. Find more styles that will fit in regardless of the destination on page 50. 58 (continued) 38 WHAT'S NEW IN PLACKET APPAREL David Bebon outlines popular trends in sports shirts for the coming year. 42 STYLE SHOWCASE: PLACKETS The latest options in polo styles. 46 NOT A LAST RESORT Discover popular trends in apparel and decorations for styles that standout in both cold and hot tourist spots. 50 STYLE SHOWCASE: RESORT WEAR AND TERRYCLOTH Catch up on the latest in relaxed and functional fashions for the resort market. 54 TOOLS OF THE TRADE Breakdown the essential components for creating a solid screen and stencil. 58 TECH SHOWCASE: SCREEN-MAKING SUPPLIES AND EQUIPMENT Everything necessary for making screens. 38

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