Printwear

March '17

For the Business of Apparel Decorating

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What's New for 2017 in Placket Apparel B Y D A V I D B E B O N 38 || P R I N T W E A R M A R C H 2 0 1 7 W ith 2017 off to a running start, trade shows, catalogs, open houses, and all other manner of direct marketing feature new products to reinforce their mes- sage to the marketplace. But with all this talk of "new," what's actu- ally making a splash in the placket category? This year, the main driving forces include technology and textures and patterns. TECHNOLOGY Technology continues to play a major role in the yarn and fabric development of today's apparel. These finer yarns bring lightweight fabrics that deliver warmth, moisture management, UPF and UV sun blocking, stretch, and a superior hand feel. Wrinkle-free and wrinkle-resistant are prevalent in the sports shirt category, with the non-iron woven shirt class seemingly holding its own at the top of the price equation. This non-iron technology is driven by an ammonia process that in- volves the treatment of both the yarns and finished fab- ric and allows a 100 percent cotton product to perform as truly non- iron. Often coupled with better yarns, such as two-ply 80-singles, this non-iron catego- ry is the "best" shirt in the good-better-best assortment philosophy. Stain- and soil-resist/release/repellent treatments continue to gain acceptance in this year's new product assortments, and here we find the hospitality and service in- dustries as the great benefactors. Healthcare, food service, and other service industries are Formally executive vice president of Capital Mer- cury Apparel for 18 years, David J. Bebon is CEO of DBEBZ Apparel, a manufacturer of woven and knit sport shirts. He resides in Connecticut with his wife, Zoe, and four children. Bebon is a frequent speaker and presenter at industry trade shows and contrib- uting writer for several trade publications. Above: The two main stories in plackets for the coming year are technology, and textures and patterns. Opposite: Wrinkle- resistant qualities help make the tradi- tional category more appealing in service industries. Inset: Modern sports shirts come in bright, bold tones, or with inter- esting patterns, textures, and tone-on-tone details. (Images courtesy Perry Ellis)

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