March '17

For the Business of Apparel Decorating

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Page 52 of 106

46 || P R I N T W E A R M A R C H 2 0 1 7 Not a Last Resort Resort Wear Options B Y S A N D R A S E P A N I A K E veryone has different ideas of what a perfect vaca- tion is. For some, it could mean spending weeks lounging on a beach with the ocean's waves lap- ping at their feet. For others, it could be a trip to the mountains, hiking or skiing before returning to a warm lodge. Regardless of the destination, there's inevitably a piece of apparel available to commemorate a memorable vacation. As a decorator, that's where you come in. SURF AND TURF Climate is a huge factor in the types of apparel supplied to resorts and spas. Vacationers at beach resorts look for apparel styles that lean toward casual comfort with functionality. Elson Yeung, al- phabroder, explains that doing this allows them to make easy buy- ing decisions during their stay. Specialty T-shirts, tank tops, and other lightweight styles con- taining viscose or rayon are perfect for resorts, especially flowing styles with good drape. Pigment-dyed T-shirts are another easy op- tion, due to their unique dyeing process and beachy, resort-friendly color palettes.

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