Printwear

March '17

For the Business of Apparel Decorating

Issue link: http://read.uberflip.com/i/788730

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Contents V O L U M E 3 0 M A R C H 2 0 1 7 N U M B E R 6 4 || P R I N T W E A R M A R C H 2 0 1 7 ERICH CAMPBELL from Erich's Embellishments page 28 " Apparel decorators in the age of the internet might be forgiven for believing there's nothing that can't be done online. On the contrary, there's a clear benefit to direct, social interactions. " Columns 6 COMMON THREADS Self-evaluation 12 SELLING SMART The grass is always greener on the other side of the job 14 BUSINESS TRAINER Mother knows best 18 SOFTWARE TO SUBSTRATE Peace, love, and T-shirts 22 STITCH SOLUTIONS How to succeed in sales 24 THREAD...ACCORDING TO ED A digitizer's mind 28 ERICH'S EMBELLISHMENTS Tricks of the trade (show) 32 PRESSING MATTERS Taming tri-blends with heat printing 36 INTERNET STRATEGIES If a tree falls 96 SHOP SNAPSHOT Designs Unlimited Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the web 75 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 78 THE NBM SHOW PREVIEW What you'll find at THE NBM SHOW 84 THE LATEST Product reviews 90 DATEBOOK Mark your calendar 92 THE MARKETPLACE Classified ads 94 GET INFO SYSTEM Advertiser index 62 COMPUTER-TO-SCREEN: THE DIGITAL ALTERNATIVE Eric Norby details some of the benefits of a direct-to-screen system. 66 BUILDING BLOCKS OF BACKING Explore the basics of backing usage with Nancy Mini. 72 PROPER PLACEMENT Jesse Mack offers advice for finding the perfect hooping techniques and place- ment for left-chest designs. F eatures (continued) 62 84 18

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