Printwear

March '17

For the Business of Apparel Decorating

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COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL smarshall@nbm.com Executive Editor CARLY HOLLMAN-LONG chollman@nbm.com Digital Content Editor MICHAEL CLARK mclark@nbm.com Art Director ERIK WOGEN ewogen@nbm.com Graphic Designer DAYNE PILLOW dpillow@nbm.com Associate Publisher CHRISTINA MONTGOMERY christina@nbm.com Advertising Account Executive DESIREE DELFRARI ddelfrari@nbm.com Advertising Account Executive DIANE GILBERT dgilbert@nbm.com Sales Support JENNIFER ALGER jalger@nbm.com Sales Development RAQUEL SPENCER rspencer@nbm.com Vice President / Events SUE HUEG, CEM, CMP susan@nbm.com Senior Trade Show Sales Manager KATIE STOCKER kstocker@nbm.com Education Manager KIM ZONCA kzonca@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R M A R C H 2 0 1 7 Bots see every word and update you make on your blog, web- site, and social media accounts, clocking how often you're making changes. (PAGE 36) A lightweight backing should be used on a lightweight fabric with a lightweight design. A heavy fab- ric with a high-stitch count design, should be matched with a heavier stabilizer. (PAGE 66) For a left-chest design, most em- broiderers measure down from the point where the shoulder seam and the collar meet, which is ap- proximately 7"–9" for men and 5"–7" for women. (PAGE 72) Quick Lessons from this issue: L ife is inevitably unpredictable. You may have every minute detail of an event or job planned, but in all likelihood, something will need to be altered. It's how we handle and come out of these obstacles that shows our strengths—and weaknesses. For instance, what happened the last time a large job, coming down the line at the last minute, had to be stopped because of a thread break or other mechanical error? Did you have a meltdown? Did you make a scene? Did you calmly solve the problem and move on? While the world may sometimes seem like it's going to fall apart with the one thing that messes up your flow, time and time again everything keeps moving. Even if setbacks affect our plans or deadlines, we don't have to let it set us back. Taking the time to understand how we react to negative experiences can help us grow and become better employees or managers. Acting in the moment is a completely natural reaction, but what are the repercussions of showing your anger or how easily flustered we can be- come? The next time you're faced with adversity on the job site, take pause and evaluate how you'll handle the mishap. That brief moment of reflec- tion may be the one thing between a meltdown and a milestone. Self-Evaluation Carly Hollman-Long chollman@nbm.com

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