March '17

For the Business of Apparel Decorating

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2 0 1 7 M A R C H P R I N T W E A R || 73 ure out the correct placement of the design. Please remember that this is not an exact sci- ence. It depends on the garment, logo shape and size, and what the customer wants. We can start with some industry stan- dard measurements, but then you need to examine how everything looks and make changes from there. For a left-chest design, most embroiderers measure down from the point where the shoulder seam and the collar meet, which is approximately 7"–9" for men and 5"–7" for women. This point will normally be about 4"–5" from the center of the garment and is a good place to start the center of your design. Mark the shirt with tailor's chalk, mark- ing pencils, masking tape, or stickers. I prefer to use the small reinforcement cir- cles made for three-hole punched papers, which usually come on a roll and can be used over and over. Once the shirt is marked, it is a good idea to print out your design and place it over this spot to see how it will look. Sometimes, having someone put the garment on can also help verify how it will look while being worn. If you think there will be any ques- tion on placement from the customer, have them sign off on the placement choice be- fore beginning the run. SETUP With a hoop chosen and the garment marked, we need to setup our hooping device to help us apply the hoop to the garment. Hooping devices are fixtures and boards that help you align and consistently place hoops on garments. Do your research when purchasing a device to make sure it has the features needed to make your work easier. The device used in this example has fixtures that hold the hoop and backing and a large board that helps align the shirt with the fixture. To start, setup the fixture on the large board so that it is aligned in the desired em- broidery location. Next, pull the garment onto the large board to check this place- ment. One of the tricks to using a device like this is to pull the garment all the way

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