March '17

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rv-pro.com March 2017 • RV PRO • 15 MSRPs range from the $106,000 on the Lexor TS to $140,000 on the wide body Plateau XLMB, which features a queen-sized (60-inch-by-74-inch) Murphy bed that neatly folds up into the living room wall, creating a large living and dining space. "The demand for product the past two years has outpaced our ability to produce," says Rumpel. "All models are selling equally and so are equally produced." In this era of the push for high volumes, Rumpel takes pride in the Pleasure-Way business model, which rejects the traditional production line manufacturing process and puts quality first. Pleasure-Way uses the "stall" process whereby each vehicle is built in one of 15 stalls, where units are built like houses, from the outside in. The cabinet installers serve as the linchpin of the process and undergo a three-month training period before they join the production process and are assigned to a stall to build a specific model. This contrasts with high- volume assembly line process used virtually everywhere in the industry, where new hires begin production work immediately and turnover is rampant. The average Pleasure-Way coach takes 400 worker-hours to build. Output is three units a day. One benefit to the stall process is that quality is high and Pleasure-Way touts one of the lowest warranty claim rates in the industry. On the downside, upping production volume is a time-consuming process that takes months to put into place. For that reason, Rumpel has instituted just two production increases in the past 18 months, despite an order backlog that ranges between 200 and 300 units. When asked to put Pleasure-Way's milestone 30 th anniversary into perspective, Rumpel points to the fact that the company is one of the few major RV manufacturers not located in Indiana and is one of just a handful of family-owned OEMs remaining in the RV industry. "This is something we look at with pride," he says. "We sur- vived the downturn in 2008. We feel proud of our history and do a great job. We specialize in small motorhomes. We know what we do, we do it well and that is what we will stick to." Pleasure-Way's 85,000 square feet of production space under five roofs might be the cleanest, most uncluttered in the industry. "At the end of the day, everybody takes 10 minutes and they clean, sweep and move garbage so we can start fresh the next day," he says. Pleasure-Way PLEASURE-WAY INDUSTRIES LTD. • WWW. PLEASUREWAY.COM • 800.364.0189 Superior quality. Excellent customer service!

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