March '17

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rv-pro.com March 2017 • RV PRO • 25 TMC touted the RUVs for their small dimensions – which lowered the overall center of gravity to enhance safety and stability while driving – and for their powerful Ford V-10 engine. At the same time, the RUVs featured an aerodynamic windshield and cap, an HD-Max high-definition exterior and sleek styling. Although small in stature, the coaches offered multiple sleeping areas, including a drop-down overhead bunk, and rear twin beds that convert to a king-size bed. The Axis and Vegas were developed with a specific RVer demographic in mind, according to Jon Krider, TMC vice president of product development. "Back then, we looked at the overall market and the influx of younger buyers," he says. "Today's Millennials are more in touch with technology and prefer smaller vehicles with better fuel efficiency that are easier to drive and park and convenient for the outdoors or for an adventure in the city. We also spent a lot of time looking at European and Australian markets and their customer bases. We melded all this together and came up with the RUV. "They aren't 'bread boxy' looking; they don't look like mom and dad's old motorhome," Krider adds. "Here was an oppor- tunity to not just call it a motorhome, so we came up with the new term: RUV." In addition to making the RVs look different to Millennials compared to their parent's motorhome, Krider says TMC made sure the units had the feature set those buyers wanted. These include plenty of high-tech features, including a 6-inch touch- screen display audio with camera display, an iPod adapter with radio interface, and multiple USB and 12-volt ports, along with 110-volt plugs. For eco-conscious buyers, the LED ceiling lighting reduced energy usage, while the window tint helped to reduce dependence on running the air conditioner. PRODUCT PHOTOS COURTESY OF THOR MOTOR COACH The Axis and Vegas were designed to look and feel different than traditional motorhomes, thanks in part to the fact they are built on the Ford E-350 chassis more commonly associated with Class C motorhomes, but they are styled as Class A motorhomes. The motorhomes' aerodynamic profile and sleek design also add to the appeal.

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