March '17

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32 • RV PRO • March 2017 rv-pro.com M any companies today, in the RV business or otherwise, assert that they "treat their customers like family" or that it's their "family values" that set them apart. Many companies talk the talk. Fewer walk the walk. Spend just a few minutes talking with Neil Citte, second-generation owner of Roy, Utah-based Ray Citte RV, however, and it's clear that these sentiments aren't just mere platitudes. Instead, they're part of a business philosophy and a core ele- ment of the dealership's culture. "My dad started as a car dealer in 1946, took on his first line of RVs in 1967, and I joined him just shortly after that," Citte says, noting he was 12 years old in 1969 when he started working as a cleanup boy at the dealership. "To give you a sense of how much we work as a family – whether you are blood or not – just look at our staff," he says. "I have one guy (Bob Kelstrom) who is 96 who still works with us on Saturdays. He had been working for about six months at the time that I started, and he's still with us today, and customers just eat out of his hand. He knows more about how Dealership Embodies 'Family' Feel Ray Citte RV thrives thanks to its concerted efforts to hire and retain quality employees, which in turn helps cultivate customer loyalty. By Jake Rishavy D E A L E R S Ray Citte RV execs are pictured on the dealership's sales lot in Roy, Utah, on a snowy day in January. Pictured are (left- to-right): Marketing Director Chad Citte, Assistant General Manager Trent Citte, President Neil Citte, and Finance Manager Blake Citte. The dealership takes pride in being a family-owned business. PHOTOS BY BRIANA SCROGGINS

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