RV PRO

March '17

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38 • RV PRO • March 2017 rv-pro.com D E A L E R S drive a lot of attention. There is high-quality leather inside, high-end appliances, windows and finishes. When you see it you know it's top-of-the-line." The dealership also still dabbles in tent trailers, both soft- and hard-sided models, for those who don't want to make a significant investment in a tow vehicle. "We sell a good deal of Rockwood tent trailers, so that customer is very much still out there," Citte says. "Sometimes even when that customer can afford a hard-sided trailer, they prefer a soft-sided model that can be towed by a smaller vehicle and get in some tighter spaces. And then we have an A-frame type model with metal walls that has been very popular. That's a hot little item." Always Competing, Differentiating A key differentiator for Ray Citte RV has always been its focus on parts and service. The dealership has 12 service bays with nine full-time technicians drawing in customers from around the state of Utah, plus some from nearby Wyoming and Idaho. The dealership's 9,000-square-foot parts department includes all the usual suspects as well as some more advanced techno- logical solutions, including solar panels and related systems. "We've made a concerted effort to stay up to date with solar," The dealership features a 9,000-square-foot parts and accessories department stocked with a wide range of products. The Ray Citte RV parts team takes a quick break to pose for a team picture. All staff members receive on-going training in order to best help customers.

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