Issue link: http://read.uberflip.com/i/792771
www.BoatingIndustry.com March 2017 | Boating Industry | 3 Volume 80 | Number 3 CONTENTS Boating Industry 16 2017 BOOT DÜSSELDORF DRAWS 242,000 FROM 70 COUNTRIES Water sports, environment big focus of show 18 HAGADONE MARINE GROUP BEGINS CONSTRUCTION ON MEGA MARINE CENTER The new center will include three buildings and the creation of over 32,000 square feet of service space 24 SERVICE BY THE NUMBERS Utilizing service department metrics for maximum profi ts 28 SMART STATS Using data to improve your sales and marketing 20 SURVEY: DIGITAL MARKETING TOPS THE CHART Digital, events most useful marketing methods 22 THE STATS Same-store sales, dealer benchmarks and more 30 MARKET TRENDS: SALTWATER FISHING Category continues to post near double-digit sales growth 36 MARKET FOCUS: SPRING LAUNCH Ready your service department for seasonal launch 38 PRODUCT GUIDE: INSURANCE A guide to insurers in the marine industry 40 PRODUCTS & SERVICES New products from Ameritex, MasterCraft and more INTELLIGENCE YOU CAN PROFIT FROM M A R C H 2 017 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 BEYOND FISHING Family focus growing saltwater category ALSO IN THIS ISSUE: BOOT DÜSSELDORF REPORT UTILIZING SERVICE DEPARTMENT METRICS INSURANCE GUIDE ON THE COVER: Photo courtesy of Boston Whaler