Boating Industry

March 2017

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www.BoatingIndustry.com 22 | Boating Industry | March 2017 MARKET INTELLIGENCE HOT SPOTS Strong aluminum fi shing boat sales in East and West Sales of aluminum fi shing boats between 8 feet and 24 feet were up 3.57 percent in the 12-month rolling period ending December 2016, according to Statisti- cal Surveys, Inc. Sales were very strong in San Francisco-Oakland- San Jose, Calif., and New York, which were both up 36.5 percent and 26.4 percent, respectively. Fishing boat sales were down in the double digits in Seattle-Tacoma, Wash., Beaumont-Port Arthur, Texas, and Anchorage, down 11.35 percent, 13.34 percent and 15.36 percent, respectively. SAME-STORE SALES REPORT 12.8% 7.9% 25.2% 9.3% 41.7% PARTS DEPARTMENT 15.9% SALES NEW BOAT INVENTORY 10.0% SERVICE DEPARTMENT NET PROFIT 18.4% OVERALL USED BOAT INVENTORY January same-store sales were up 18.4 percent from the previous year. All categories were up in the 12-month rolling period, though the largest sales increase came in parts, up 41.7 percent. Unit sales were up 15.9 percent and service sales were up 10.0 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $10,406,011 through December 2015 $11,734,966 through December 2016 $3,846,495 through December 2015 $4,149,505 through December 2016 $590,669 through December 2015 $739,618 through December 2016 $390,904 through December 2015 $427,067 through December 2016 45.0% 3.9% 3.2% 13.4% 16.6% 17.9% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi-fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN SEARCH SCORECARD NEWLY LISTED BOATS BY MODEL YEAR Little Rock, AR 13.39% Houston, TX 8.03% Seattle-Tacoma, WA 11.35% Detroit, MI 13.67% Tampa-St. Petersburg-Clearwater, FL 13.83% Birmingham, AL 11.19% Beaumont-Port Arthur, TX 13.34% Anchorage, AK 15.36% New York, NY 26.40% San Francisco-Oakland-San Jose, CA 36.50% During 2016, sellers created new listings for tens of thousands of used boats on Boat Trader, boats.com and YachtWorld. The chart shows the totals, by model year in 2015 and 2016. For more Dominion Marine Media data: www.dominionmarinemedia.com/business-intelligence/ published-data 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 Before 1980 New Listings by Model Year 2016 Listings 2015 Listings 1 2 3 4 5 Birmingham, AL 6 7 8 9 10 Sales were also in the double digits in Detroit, up 13.67 percent. 1 3 4 2 7 8 9 5 6 10

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