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www.PowersportsBusiness.com NEWS Powersports Business • March 13, 2017 • 3 HOTNEWS CONTINUED FROM COVER ties and injuries continue to decline. ASI and our member companies remain committed to continuing to work to fur- ther reduce incidents on these products through rider educa- tion programs, raising aware- ness regarding the importance of parental supervision and continuing to advocate for ATV safety state legislation," said ASI president and CEO Tim Buche. "Since 1984, the major man- ufacturers and distributors of ATVs in the United States have worked closely with the CPSC to implement ongoing safety initia- tives. We appreciate the CPSC's cooperation in these safety efforts, including the agency promotion of its ATV safety website (www.atvsafety.gov) that helps increase awareness about ATV safety." The industry's voluntary ANSI/SVIA vehicle standard was made mandatory by the U.S. Congress in 2008. Fed- eral law also requires all ATV manufacturers and distributors, regardless of where the product is manufactured (imported or U.S.), to adhere to the same safety standards and train- ing programs established and followed by the ASI member companies for more than two decades. All ATV manufacturers must certify that their products conform to the mandatory stan- dards and file safety action plans with the CPSC. More than 92 percent of ATV-related fatalities involve one or more behaviors that the industry strongly and visibly warns against in its rider educa- tion programs, in all its litera- ture and on the vehicles HISUN NAMES STARKEY TO OVERSEE TEXAS Hisun Motors Corp USA announced that Steven Starkey has been assigned to regional sales manager for Texas. Starkey, who joined Hisun in 2015, was previously the South- east sales represen- tative. Under his leader- ship, he grew the Southeast territory to be one of the pre- mier sales area for Hisun prod- ucts. Starkey plans to help Hisun capitalize on the expansive side- by-side and ATV market in Texas in his newly formed position. "We are pleased to have Steven in this position," said national sales manager, Larry Vandiver. "He has years of experience spending all of his young adult life working in the powersports business. He has been with Hisun since the inception of the dealer network and ever since his first day, he has shown incredible work ethic, leadership and dedication to his territory and dealers." ZERO MOTORCYCLES NAMES PASCHEL AS CEO Zero Motorcycles named Sam- uel Paschel as CEO. Paschel comes to Zero with more than 20 years of leadership and busi- ness experience in enthusiast consumer and tech businesses, including Skullcandy, Burton Snowboards and Giro Sports Design. In his most recent role Parts Unlimited has made the following new hires: Dan Hollingsworth, regional sales manager, Northwest — Hollingsworth has been a sales rep for Parts Unlimited since 2005, coming from the dealership side. The promotion will allow him to contribute to the management team. Garrett Stokke, sales rep, Central Texas Region — Stokke worked his way into sales and management positions with dealerships in Wisconsin and Texas. Dennis McCool, sales rep, South Cen- tral Pennsylvania Region — McCool pre- viously was a service department manager and technician at deal- erships in Syracuse, New York. Kyle White, sales rep, North Western California Region — White will service dealers in the Bay Area and NorCal. He has worked in sales and parts for dealerships in California. NEW RSM, SALES REPS FOR PARTS UNLIMITED NEWS 6 ... Aegis sponsors dealer seminars 7 ... AMA opposes motorcycle tariff FINANCIAL NEWS 8 ... EFG reveals 2017 predictions 8 ... Same Store Sales 10 ... Antares Capital acquires brands OPINION 11 ... From the Editor 11 ... Online at PowersportsBusiness.com PSB: FOCUS UTV-Utility 14 ... Utility UTVs fuel industry growth 18 ... Study: UTV sales increase ATV/UTV 22 ... Consumer ATV survey 22 ... Arctic Cat unveils SE Wildcats MOTORCYCLE 25 ... NUVIZ head-up display gets investor 27 ... BMW sales up in January 27 ... AJP reports 2016 results SOLUTIONS 28 ... Sam Dantzler 29 ... Mark Mooney SNOWMOBILE 31 ... Camso expands manufacturing plant PWC 34 ... January PWC sales on the upswing 34 ... Spark Trixx wins NMMA award AFTERMARKET 36 ... Hot Products 37 ... Tucker Rocky's new Street Catalog INSIDE EVS Sports has added Sarah Shorter to the EVS team of brand managers. Shorter comes to EVS with an extensive background in the action sports industry, most recently in outside sales for Haro Bikes. Shorter will provide sales and marketing sup- port to EVS dealers in the California region, the No. 1 territory in the country. She will work as an EVS advocate for consumers, dealers, dis- tributor reps and the industry as a whole. Before her most recent job with Haro Bikes, she spent four years working in the accessories department at Motoworld of El Cajon. "Joining the EVS team will allow me to combine my lifetime passion with my profes- sion, and I am thrilled to have the opportunity to work with others that share the same love of the sport," Shorter said. "We are extremely excited to welcome Sarah to the EVS team," said Todd Lentz, direc- tor of global sales and marketing at EVS. "Sarah knows the industry and what it takes to suc- ceed, and she gives us an active presence for our dealers in California, an area that is so crucial in the moto industry." PSB Iron Pony Motorsports hosts staff awards banquet Iron Pony Motorsports Group hosted its annual holiday party and awards banquet in December at the Crowne Plaza Columbus North in Worthington, Ohio. A total of 195 Iron Pony Motorsports Group staff members and industry vendors gathered to celebrate a tremen- dous growth year and to recognize top performing and long tenured staff members. "In a year when you are fortunate enough to acquire another dealer like McCune Cycle World in Mansfield, Ohio, execute a mas- sive addition to our Columbus Pony Powersports location and add key OEM powersports brands, you have a lot to celebrate," said Iron Pony Motorsports Group president and CEO Chris Jones. Alan Schatz, operations manager, and Frank Lark, vice presi- dent of marketing, were Masters of Ceremonies during the evening event and kept things exciting with major drawings every 30 minutes between awards and dinner. Each staff member was recognized by years of service, issued a holiday bonus and allowed to pull a powersports-specific gift of their choice from the Clutch and Throttle gift corner. Iron Pony Motorsports Group, based in Columbus, Ohio, recognized its top performers for 2016 at its annual banquet at the Crowne Plaza Columbus North. (From left) Outstanding Customer Service — Jake Allen; Mike Butters 5th Gear Pinned — Nick Kovach; Smile Award — Heather Ross; Rookie Of The Year — Dallas Earwood; and Top Powersports Salesperson — Sean Pitts. KYLE WHITE DENNIS McCOOL DAN HOLLINGSWORTH GARRETT STOKKE as chief commercial officer for Skullcandy, he drove product innovation, marketing and com- mercial activities and was respon- sible for the P&L performance of several brands in the Skullcandy portfolio. Prior to Skullcandy, during his tenures at Burton and Giro, he held management and lead- ership positions in marketing, engineering, product develop- ment, various division P&L responsibilities and general man- agement roles. He is a graduate of Swarthmore College with a B.S. in engineering and an enthusias- tic motorcycle owner, rider and amateur mechanic. YUASA BATTERY ADDS DIRECTOR, OEM SALES Yuasa Battery Inc. has announced that David Brown has joined the company as senior director, OEM and Major Account Sales, a newly created position. Brown joined Yuasa in January and reports to Darrell Wilson, vice president of sales. Brown comes to Yuasa with more than 20 years of battery industry experience working in OEM sales. Prior to joining Yuasa Battery, Brown was senior director, OEM Sales Americas for Exide Technologies. He held several positions while at Exide including roles in global sales, marketing, product development and product management. H-D ADDS PAIR TO BOARD OF DIRECTORS Harley-Davidson, Inc. announced the appointment of Troy Alstead and Allan Golston to the company's board of direc- tors. Alstead is retired from Star- bucks Corporation, where he most recently served as COO, and Golston is the president of the U.S. Program for the Bill & Melinda Gates Foundation. "We are delighted to have two new talented professionals join our board," said Michael Cave, non-executive chairman of the board of Harley-Davidson. "Troy and Alan bring valuable skills and have important perspectives as leaders in their fields that will be assets to the company." Alstead is founder of Harbor O5 and the Ocean5 Founda- tion. He worked for Starbucks for more than 24 years in finance, operations management and international business roles. Prior to joining Starbucks, Alstead held various finance roles at NCR Corporation and Egghead Soft- ware. Alstead is on the board of directors of Levi Strauss & Co. and TopGolf. Golston, who has been with the Bill & Melinda Gates Foundation since 2000, pre- viously served as its CFO and chief administrative officer. He is a CPA and has held positions with Swed- ish Health Services in Seattle and the University of Colorado Hospital. PSB EVS names Shorter as California brand manager STEVEN STARKEY